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Invest in your skills. Build your work experience. Find your fit
投资专业技能，拓展工作经验，找到最适合你的职业
Often, “getting a great job” is the first thing that comes to mind for recent graduates and the pressure is enormous, as it is expected that one gets a degree in X, finds a job in Y and then progresses up the ladder to point Z. Sound familiar? However, for many, this is not how the fairy tale unfolds.
对于即将毕业的年轻人，找到一份得体的工作是踏入社会的第一道高坎。虽然我们都希望按照既定目标取得学位，找到理想工作，最终一路晋升到高位。然而对于大多数人来说，现实中的路途绝不会像童话那样顺利。
There is no doubt about it, the job landscape for millennials in China is different from previous generations. Being a university graduate with high grades no longer guarantees rapid employment and as the numbers of Chinese graduates increases, young talent face tough competition to secure employment.
目前就业的主力人群90后所面临的就业环境和形势已经与十年前有着巨大差异，若与上一代70后相比则更甚之。拥有高校学历、优异成绩，不再是快速就业的有效保障；随着中国大学生的增多，毕业生也面临着更激烈的就业竞争。
For most millennials without technical backgrounds, their degrees might not be able to provide the value they were looking for. A PwC and AIESEC （Association internationale des étudiants en sciences économiques et commerciales） survey show that 53% of millennials see a disconnection between what they have learned today versus what they will need tomorrow.
尤其是非科技类专业背景的90后毕业生，学历带来的价值更是有限。一项普华永道与AIESEC（Association internationale des étudiants en sciences économiques et commerciales）的联合调查显示，53%的90后认为他们今日所学与未来应用所需之间缺少关联。
However, the employment ship has not sunk. There are vast opportunities and options out there, but the secret lies in how to select and harness the best. Here are three approaches one can adopt to increase employability in today’s workforce.
所幸的是，就业形势并没有完全崩坏。市场仍有巨大需求和机会，但如何抓住机会、锁定最佳选择才是职场成功的秘诀。以下三个方面可以更好帮助求职年轻人提升职场竞争力。
Invest time and money on self-development
自我投资
The theories and knowledge one learns during college is not enough to land a job and excel in today’s workplace. It is important to find ways to expand and complement previously developed skills.
校园传授的理论知识通常不足以帮助学生取得足够的工作技能和经验，也就不足帮助他们获得理想工作或在职场中脱颖而出。所以，如何拓宽知识维度，同时结合理论和实践，是首要之务。
According to PricewaterhouseCoopers 20th Annual CEO Survey published in January 2017, skill sets hardest to find are emotional intelligence, leadership and innovation. Companies look for well-rounded candidates that have a combination of hard and soft skills, are team players, can solve problems and communicate effectively, both in writing and verbally.
根据普华永道2017年一月发布的第20期年度全球CEO调查报告显示，职场最稀缺的三类技巧是高情商、领导力和创新力。所有的企业都在寻找软硬实力兼具的人才，换言之，人才应该善于团队合作、解决问题，并拥有高度书面及口头沟通能力。
In addition, understanding one’s values, aptitudes, motivations, strengths and weaknesses goes a long way to provide a solid foundation for employment and career success. This in turn can help recent graduates move beyond looking for a job to building a career.
另外，职业发展不仅仅只是找到一份工作。对个人的价值观、能力、目标、优劣势等有全面的了解和分析，对于长期的职业发展和成功有着深远的影响和意义。
New training programmes in China with the focus on developing business savvy, problem solving and innovative young talent are gaining much attention in the market.
中国市场上，一批专注于培养年轻职场人商业悟性和锐度、问题解决能力和创新能力的培训机构正在崛起。普华永道You Plus特训计划正是其中的典型范本。
Gain valuable experience
知行合一
Real world work experience is second to none when it comes to building skills and experience and this can be in the form of job shadowing or internships. These can provide both experience and contacts within industries and often translate into a job offer.
切身实战于真实商业环境，无论是工作观摩还是实习体验，才是培养商业技能的最佳途径。只有在商业环境中的实践，才能帮助年轻人直接对接行业领导者，获取实战经验积累人脉资源，并进而转化为潜在的更好的工作机会。
The key word here is, valuable work experience. Aligning yourself with strong and reputable brands will help expand your network, sharpen your skills and strengthen your own personal brand. Employers will respect such experience as it demonstrates quality, strong work ethic and commitment.
当然，我们是指真正有价值的商业实践机会和履历。将自身与知名企业有效对接往往能提供更多的资源，真正帮助求职者拓宽交际圈、提升商业技能并提高个人影响力。同理，这些知名企业也会注重求职者履历所体现出的整体素质、职业素养和个人责任体现等方面。
Learn how to tell a differentiated story
建立个人品牌
It is crucial for those seeking employment to build an appealing and concise story that summarizes their abilities and highlight their strengths. This skill is often overlooked, and requires developing good communication skills and good self-understanding.
面对巨大的求职压力，想要迅速吸引企业和雇主的注意，年轻求职人需要为自己打造一份有亮点且简明扼要的履历，强调自身优势和能力。然而，打造个人履历或建立个人品牌的能力通常被忽视，事实上这种能力需要极强的自我理解和人际交流能力。
Starting a successful career takes a time and efforts. There are no shortcuts or quick fixes to landing the perfect job. However focus, hard work and dedication will pay off. The earlier you embark on developing and investing in yourself, the clearer the career path, and the more opportunities and choices you will have.
开启成功的职业旅程需要投入时间和精力，权宜之计或捷径无法帮你获得最适合的工作。反之，专注、努力和敬业才能助你成功。越早开始自我投资和发展，越能拥有清晰的职业发展和更多的职场机会。
针对进阶职场中的各类挑战，职场人需要相应对策。关注了解更多普华永道You Plus特训计划相关内容。
